Why Public Relations is a cost-effective advocacy tactic
August 28, 2024 @ 12:00 pm - 1:00 pm
- This event has passed.
Join us to get a new understanding of the news cycle and how to use targeted media as a form of advocacy!
Organisations, especially charities and not-for-profits, often capture government attention when shortcomings are highlighted in the media. Time and again, a little media ‘cage rattling’ is needed to secure a meeting with your local minister to address the issues in your sector.
We (HCNSW) and Good Talent Media are cohosting a webinar together. The CEO of Good Talent Media, Tony Nicholls, will show you how to create a slate of great stories targeted to specific media outlets to catch the eye of the minister you want to reach.
Does it have a case study as the emotional core? A partner to validate your claims and elevate your brand? A call to action that is specific with a news hook?
A strong case study as the ‘beating heart’ of the problem you’re trying to solve will attract public and government interest.
Participants will leave this session with a fresh perspective on the news cycle and how to use targeted media as a powerful advocacy tool.
The webinar is free to attend and will suit anybody who is trying to get their cause into the media and the government’s ear.